“Little steps to perfection: this has always been a motto for Toyota. First cars were built before the World War II. After the war ended, the development of the company was at first slow and met many obstacles. It was thrusted by two factors: the first was the engineering marvel called the Land Cruiser – probably the best off-roader in the world. Its fantastic terrain-taming capabilities, durability and easy repairs helped Land Cruiser conquer the world markets and eventually defeat its archrival – the Land Rover. The second factor that led Toyota to success was… the fuel crisis of 1973, when American customers turned their back on gas guzzling land barges in favor of more economical cars, such as the ones offered by Toyota. The Japanese carmaker took its chance. Combining fair prices with economy and reliability, Toyota took over not only the US, but also numerous other markets. Since the end of the 90’s Toyota develops hybrid technology and is leading the way in the hybrid cars segment.”

Toyota Land Cruiser

In preparation…